![[img]](http://publications.hnu.de/style/images/fileicons/text.png) |
Full text
markenbrand_ausgabe1_digital.pdf Downloads (5MB) |
| Creators: | Runge, Henrike and Botzenhardt, Florian and Ferdinand, Hans-Michael |
|---|---|
| Title: | How do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year´s Cannes Festival of Creativity |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand: Zeitschrift für Markenstrategie |
| Page Range: | pp. 34-41 |
| Date: | January 2012 |
| Divisions: | Wirtschaftswissenschaften |
| Link eMedia: | Download |
| Citation: | Runge, Henrike and Botzenhardt, Florian and Ferdinand, Hans-Michael (2012) How do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year´s Cannes Festival of Creativity. Markenbrand: Zeitschrift für Markenstrategie (1). pp. 34-41. ISSN 2195-4933 |
Actions for admins (login required)
 |
View Item in edit mode |