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| Creators: | Detzel, Raphael and Mahle, Irene and Pätzmann, Jens U. |
|---|---|
| Title: | The Connection between Service Design and Brand Loyalty |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
| Page Range: | pp. 57-65 |
| Date: | May 2016 |
| Divisions: | Wirtschaftswissenschaften |
| Link eMedia: | Download |
| Citation: | Detzel, Raphael and Mahle, Irene and Pätzmann, Jens U. (2016) The Connection between Service Design and Brand Loyalty. Markenbrand : Zeitschrift für Markenstrategie (5). pp. 57-65. ISSN 2195-4933 |
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