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| Creators: | Nusser, Stefanie and Mahle, Irene and Pätzmann, Jens U. |
|---|---|
| Title: | How Social Commerce Communication can support Brand Loyalty |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
| Page Range: | pp. 48-57 |
| Date: | April 2015 |
| Divisions: | Wirtschaftswissenschaften |
| Link eMedia: | Download |
| Citation: | Nusser, Stefanie and Mahle, Irene and Pätzmann, Jens U. (2015) How Social Commerce Communication can support Brand Loyalty. Markenbrand : Zeitschrift für Markenstrategie (4). pp. 48-57. ISSN 2195-4933 |
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