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| Creators: | Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U. |
|---|---|
| Title: | The Connection between Change Management & Internal Branding |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
| Page Range: | pp. 36-45 |
| Date: | March 2014 |
| Divisions: | Wirtschaftswissenschaften |
| Link eMedia: | Download |
| Citation: | Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U. (2014) The Connection between Change Management & Internal Branding. Markenbrand : Zeitschrift für Markenstrategie (3). pp. 36-45. ISSN 2195-4933 |
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