![[img]](http://publications.hnu.de/style/images/fileicons/text.png) |
Full text
markenbrand1.pdf Downloads (7MB) |
| Creators: | Fähnle, Sabrina and Teichmann, Julia and Pätzmann, Jens U. |
|---|---|
| Title: | Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
| Page Range: | pp. 13-23 |
| Date: | January 2012 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Link eMedia: | Download |
| Citation: | Fähnle, Sabrina and Teichmann, Julia and Pätzmann, Jens U. (2012) Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media. Markenbrand : Zeitschrift für Markenstrategie (1). pp. 13-23. ISSN 2195-4933 |
Actions for admins (login required)
 |
View Item in edit mode |