Creators: |
Schroeder, Tanja and Haug, Maximilian and Gewald, Heiko |
Title: |
Data Privacy Concerns Using mHealth Apps and Smart Speakers: Comparative Interview Study Among Mature Adults |
Item Type: |
Article or issue of a publication series |
Projects: |
IDI |
Journal or Series Title: |
JMIR formative research |
Page Range: |
e28025 |
Additional Information: |
Open Access: open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) |
Date: |
2022 |
Divisions: |
Informationsmanagement |
Abstract (ENG): |
Background: New technologies such as mobile health (mHealth) apps and smart speakers make intensive use of sensitive
personal data. Users are typically aware of this and express concerns about their data privacy. However, many people use these technologies although they think their data are not well protected. This raises specific concerns for sensitive health data.
Objective: This study aimed to contribute to a better understanding of data privacy concerns of mature adults using new
technologies and provide insights into their data privacy expectations and associated risks and the corresponding actions of users
in 2 different data contexts: mHealth apps and smart speakers.
Methods: This exploratory research adopted a qualitative approach, engaging with 20 mature adults (aged >45 years). In a
6-month test period, 10 (50%) participants used a smart speaker and 10 (50%) participants used an mHealth app. In interviews
conducted before and after the test period, we assessed the influence of data privacy concerns on technology acceptance, use
behavior, and continued use intention.
Results: Our results show that although participants are generally aware of the need to protect their data privacy, they accept
the risk of misuse of their private data when using the technology. Surprisingly, the most frequently stated risk was not the misuse
of personal health data but the fear of receiving more personalized advertisements. Similarly, surprisingly, our results indicate
that participants value recorded verbal data higher than personal health data.
Conclusions: Older adults are initially concerned about risks to their data privacy associated with using data-intensive technologies,
but those concerns diminish fairly quickly, culminating in resignation. We find that participants do not differentiate between risky
behaviors, depending on the type of private data used by different technologies. |
Forthcoming: |
No |
Language: |
English |
Uncontrolled Keywords: |
data privacy concerns; privacy paradox; mHealth app; smart speaker; mature adults; smartphone |
Link eMedia: |
Download |
Citation: |
Schroeder, Tanja and Haug, Maximilian and Gewald, Heiko
(2022)
Data Privacy Concerns Using mHealth Apps and Smart Speakers: Comparative Interview Study Among Mature Adults.
JMIR formative research, 6 (6).
e28025.
ISSN 2561-326X
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