| Creators: | Kracklauer, Alexander H. and Wagemann, Bernard and Voigt, Manuela |
|---|---|
| Title: | Multichannel-Management in der Konsumgüterindustrie |
| Item Type: | Book Section |
| Page Range: | pp. 125-146 |
| Date: | 2004 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Wagemann, Bernard and Voigt, Manuela (2004) Multichannel-Management in der Konsumgüterindustrie. In: Multichannel-Marketing-Handbuch / Merx, Oliver ; Bachem, Christian (Hrsg.). Berlin: Springer, pp. 125-146. ISBN 9783540430988 |
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