| Creators: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk |
|---|---|
| Title: | Collaborative Customer Relationship Management - A New Way to Boost CRM |
| Item Type: | Book Section |
| Page Range: | pp. 85-94 |
| Date: | 2003 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | English |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Collaborative Customer Relationship Management - A New Way to Boost CRM. In: Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen / Kamenz, Uwe (Hrsg.). Heidelberg: Springer, pp. 85-94. ISBN 9783540012528 |
Actions for admins (login required)
 |
View Item in edit mode |