Customer Management as the Origin of Collaborative Customer Relationship Management

Creators: Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk
Title: Customer Management as the Origin of Collaborative Customer Relationship Management
Item Type: Book Section
Page Range: pp. 3-6
Date: 2003
Divisions: Wirtschaftswissenschaften
Forthcoming: No
Language: English
Location (print): Open Library Catalogue
Citation:

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Customer Management as the Origin of Collaborative Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, Alexander H. et al. (Eds). New York: Springer, pp. 3-6. ISBN 3540002278

Actions for admins (login required)

View Item in edit mode View Item in edit mode