| Creators: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael |
|---|---|
| Title: | The Integration of Supply Chain Management and Customer Relationship Management |
| Item Type: | Book Section |
| Page Range: | pp. 57-69 |
| Date: | 2003 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | English |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael (2003) The Integration of Supply Chain Management and Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, Alexander H. et al. (Eds). New York: Springer, pp. 57-69. ISBN 3540002278 |
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