| Creators: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan |
|---|---|
| Title: | Neue Wege des Category Management |
| Item Type: | Book Section |
| Page Range: | pp. 230-247 |
| Date: | 2002 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan (2002) Neue Wege des Category Management. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements / Kracklauer, Alexander H. u.a. (Hrsg.). Wiesbaden: Gabler, pp. 230-247. ISBN 9783409119917 |
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