| Creators: | Kracklauer, Alexander H. and Barz, Michael and Seifert, Dirk |
|---|---|
| Title: | Online-Marketing-Controlling |
| Item Type: | Book Section |
| Page Range: | pp. 581-602 |
| Date: | 2000 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Barz, Michael and Seifert, Dirk (2000) Online-Marketing-Controlling. In: Handbuch Marketing-Controlling / Zerres, Michael P. (Hrsg.). 2. Aufl., Berlin u.a.: Springer, pp. 581-602. ISBN 9783540678137 |
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