| Creators: | Klug, Louisa |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | The Impact of Nostalgia Marketing on Generation Z Without Personal Memory of the Referenced Era |
| Item Type: | Thesis |
| Date: | 20 January 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Klug, Louisa (2026) The Impact of Nostalgia Marketing on Generation Z Without Personal Memory of the Referenced Era. Master thesis, Hochschule Neu-Ulm. |
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