How 'looksmaxxing' self-improvement apps are marketing misogyny to young men

Creators: Risius, Marten and David, Christopher and Ostermaier, Daline
Title: How 'looksmaxxing' self-improvement apps are marketing misogyny to young men
Item Type: Article or issue of a publication series
Projects: IDI
Journal or Series Title: The Conversation : Academic rigour, journalistic flair
Additional Information: Open access
Date: 9 March 2026
Divisions: Informationsmanagement
Abstract (ENG): Our TikTok network analysis reveals a dominant subculture around this concept, with so called “blackpill edits” at its heart. These usually show a conventionally less attractive person who is “mogged”(physically dominated based on looks) by a contrast with a person deemed attractive in the looksmaxxing community.
Forthcoming: No
Language: English
Link eMedia: Download
Citation:

Risius, Marten and David, Christopher and Ostermaier, Daline (2026) How 'looksmaxxing' self-improvement apps are marketing misogyny to young men. The Conversation : Academic rigour, journalistic flair. ISSN 2201-5639

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