| Creators: |
Wunder, Thomas |
| Title: |
New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies? |
| Item Type: |
Article or issue of a publication series |
| Journal or Series Title: |
Strategic Finance |
| Page Range: |
pp. 35-41 |
| Date: |
2005 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
The answer is through a combination of strategy maps, balanced scorecard, and a strategic action program (strap). Strategies must be very specific, limited in number, and linked to a business scorecard to detail progress in achieving the goals. |
| Forthcoming: |
No |
| Language: |
English |
| Citation: |
Wunder, Thomas
(2005)
New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies?
Strategic Finance, 87 (5).
pp. 35-41.
ISSN 1524-833X
|
