Items where Author is "Alt, Verena"

Conference or Workshop Item

Reihle, Pia and Alt, Verena and Pätzmann, Jens U. and Schallmo, Daniel (2023) Innovation in Finance : Increasing Public Acceptance of Fintechs Through Storytelling. In: (Proceedings of the) XXXIV ISPIM Innovation Conference "Innovation and Circular Economy", June, 4-7, 2023, Ljubljana, Slovenia. ISBN 9789526506937

Thesis

Alt, Verena (2023) The colour of brand identity: Examining the influence of archetypal colour choices on the desired external image of banks and FinTechs. Master thesis, Hochschule Neu-Ulm.