 | Up a level |
Semenkin, Kirill and Knoedler, Luca and Martin, Lukas and Babko, Viyaleta and Kracklauer, Alexander (2024) Factors Influencing Online Purchase Intention of Luxury Watches. In: Technology and Business Model Innovation: Challenges and Opportunities : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 1 / Alareeni, Bahaaeddin ; Hamdan, Allam (Eds). Cham: Springer, pp. 96-103. (Lecture Notes in Networks and Systems; 923). ISBN 9783031559112
Babko, Viyaleta (2024) Impact of the COVID-19 pandemic on attitudes of Generation Z and Baby Boomers towards luxury brands in Germany. Master thesis, Hochschule Neu-Ulm.