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Baringhorst, Sandra and Friess, Maximilian and Schwaiger, Manfred (2024) Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures. In: (Proceedings of the) AMA Winter Academic Conference "Unlocking our Potential", February, 23-25, 2024, St. Pete Beach, FL, USA, pp. 1120-1123. (AMA Educators Proceedings; 35, I). ISBN 9781713893400