Items where Author is "Fruchter, Gila E."

Article or issue of a publication series

Fruchter, Gila E. and Reutterer, Thomas and Dickert, Stephan and Vacondio, Martina (2023) Dynamic Formation of Quality Expectations: Theory and Empirical Evidence. Review of marketing science, 21 (1). pp. 35-75. ISSN Berlin u.a.