Items where Author is "Görgner, Selina"

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Görgner, Selina and Brune, Philipp (2018) Software-Based Brand Ambassador Selection - A Celebrity-Branding Assessment Framework in Action. In: WorldCIST'18: Trends and Advances in Information Systems and Technologies / Rocha, Alvaro et al. (Eds). Cham: Springer, pp. 312-321. (Advances in Intelligent Systems and Computing; 745). ISBN 9783319777023


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