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Engel, Tobias and Lunow, Sascha and Fischer, Julian and Köbler, Felix and Goswami, Suparna and Krcmar, Helmut (2012) Value Creation in Pharmaceutical Supply Chains using Customer-Centric RFID Applications. In: Smart SysTech 2012, European Conference on Smart Objects, Systems and Technologies, 12.-13. Juni 2012, München, Germany, pp. 1-8.