Items where Author is "Kübler, Claudius"

Pätzmann, Jens U. and Kübler, Claudius (2023) Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands. In: Entrepreneurship in the Digital Era / Schallmo, D.; Pätzmann, Jens U.; Clauß, T. (Hrsg.). Cham: Springer, pp. 147-175. (Management for Professionals). ISBN 9783031431883