Items where Author is "Kolle, Marie Leonie"

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Thesis

Kolle, Marie Leonie (2022) Artificial Intelligence in E-Commerce Marketing: How Personalization affects the Customer Lifecycle in Online Retailing. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de