Items where Author is "Kral, Lisa"

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Thesis

Kral, Lisa (2024) Influence of cultural dimensions on international brand communication – A Cross-National Study on the creative conception of marketing campaigns in Germany and South Korea. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de