Items where Author is "Lee, Yi Ying"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.

Thesis

Lee, Yi Ying (2024) A comparative analysis of AI- and human-generated copywriting on consumers’ attitude in brand communications. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de