Items where Author is "Lippek, Denise"

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Thesis

Lippek, Denise (2025) The Influence of AI-Generated Product Recommendations on Purchasing Behaviour in E-Commerce based on the Customer Journey - a Comparison of FMCG vs. SMCG. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de