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Semenkin, Kirill and Knoedler, Luca and Martin, Lukas and Babko, Viyaleta and Kracklauer, Alexander (2024) Factors Influencing Online Purchase Intention of Luxury Watches. In: Technology and Business Model Innovation: Challenges and Opportunities : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 1 / Alareeni, Bahaaeddin ; Hamdan, Allam (Eds). Cham: Springer, pp. 96-103. (Lecture Notes in Networks and Systems; 923). ISBN 9783031559112
Martin, Lukas (2023) Gamification in einem Autohaus-Management-Dashboard: Konzeptionierung eines Onlineportals zur Verbesserung der Vertriebsqualität in einer Autohaus Agentur. Master thesis, Hochschule Neu-Ulm.