Items where Author is "Niederberger-Kern, Maximilian"

Conference or Workshop Item

Niederberger-Kern, Maximilian and Friess, Maximilian and Schwaiger, Manfred (2023) The Role of Perceived Control After Service Failure. In: (Proceedings of the) 52nd European Marketing Academy Annual Conference (EMAC) "The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide", May, 23 - 26, 2023, Odense, Denmark, A2023-114535.