Items where Author is "Otte, Lea"

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Thesis

Otte, Lea (2023) An explorative study on Archetypes’ motives and its implementation into a Brand Positioning Model. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de