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Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Second-hand luxury: investigating the trade-off between exclusivity and sustainability. International Journal of advertising, 45 (5). pp. 1117-1150. ISSN 1759-3948
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Navigating the Trade-Off between Exclusivity and Sustainability. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Baringhorst, Sandra and Friess, Maximilian and Schwaiger, Manfred (2024) Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures. In: (Proceedings of the) AMA Winter Academic Conference "Unlocking our Potential", February, 23-25, 2024, St. Pete Beach, FL, USA, pp. 1120-1123. (AMA Educators Proceedings; 35, I). ISBN 9781713893400
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2024) Second-hand Luxury between Exclusivity and Sustainability. In: (Proceedings of the) Global Fashion Management Conference (GFMC), July, 11-14, 2024, Milan, Italy.
Niederberger-Kern, Maximilian and Friess, Maximilian and Schwaiger, Manfred (2023) The Role of Perceived Control After Service Failure. In: (Proceedings of the) 52nd European Marketing Academy Annual Conference (EMAC) "The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide", May, 23 - 26, 2023, Odense, Denmark, A2023-114535.
Heß, Nicole J. and Rapp, Verena and Schwaiger, Manfred and Niemann, Antje (2019) Track Me If You Can – A Nuanced Perspective on Consumers’ Assessment and Data Disclosure Behavior for Personalized Insurance Tariffs. In: 28th Annual Frontiers in Service Conference “Sharing Economy, Platforms and New Technologies“, July, 18-21, 2019, Singapore, SG.
Heß, Nicole J. and Rapp, Verena and Schwaiger, Manfred and Niemann, Antje (2019) Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior. In: (Proceedings of the) 2019 Winter AMA Conference "Understanding Complexity, Transforming the Marketplace", February, 22-24, 2019, Austin, TX, USA, SM-29. ISBN 9781510885615
Niemann, Antje and Schwaiger, Manfred and Heß, Nicole J. (2018) Customers’ Expectations of Fair Data Collection and Usage – A Mixed Method Approach. In: (Proceedings of the) Global Marketing Conference ; Vol. 7, July, 2018, Tokyo, JPN, p. 1546.
Niemann, Antje and Schwaiger, Manfred (2018) Einflussfaktoren auf die Weitergabe persönlicher Daten im Versicherungskontext – Eine Untersuchung am Beispiel von Pay-how-you-drive-Tarife. In: Digital Insurance - Strategien, Geschäftsmodelle, Daten / Beenken, Matthias u.a. (Hrsg.). Frankfut: Frankfurt School Verlag, pp. 595-624. ISBN 9783956471285
Niemann, Antje and Schwaiger, Manfred (2016) Consumers’ Expectations of Fair Data Collection and Usage – A Mixed Method Analysis. In: (Proceedings of the) 49th Hawaii International Conference on System Sciences (HICSS), January, 5-8, 2016, Koloa, HI, USA, pp. 3646-3655. ISBN 9780769556703