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Steinecke, Sophie (2023) Logo creation with Archetypes - Using archetypical shapes to design brand-compliant logos. Master thesis, Hochschule Neu-Ulm.
Steinecke, Sophie and Pätzmann, Jens U. (2023) Logo Creation with Archetypes : Using Archetypical Shapes to Design Brand-Compliant Logos for Start-Ups. In: Entrepreneurship in the Digital Era / Schallmo, D.; Pätzmann, Jens U.; Clauß, T. (Hrsg.). Cham: Springer, pp. 117-146. (Management for Professionals). ISBN 9783031431883
Taglinger, Madeleine and Steinecke, Sophie and Pätzmann, Jens U. and Schallmo, Daniel (2022) Digital Entrepreneurship in the Healthcare Sector in Germany and Israel. In: (Proceedings of the) XXXIII ISPIM Innovation Conference "Innovating in a Digital World", June, 5-8, 2022, Copenagen, Denmark. (LUT Scientific and Expertise Publications). ISBN 9789523356948