Items where Author is "Traut, Stephan"

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Number of items: 3.

Article or issue of a publication series

Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Second-hand luxury: investigating the trade-off between exclusivity and sustainability. International Journal of advertising, 45 (5). pp. 1117-1150. ISSN 1759-3948

Conference or Workshop Item

Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Navigating the Trade-Off between Exclusivity and Sustainability. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.

Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2024) Second-hand Luxury between Exclusivity and Sustainability. In: (Proceedings of the) Global Fashion Management Conference (GFMC), July, 11-14, 2024, Milan, Italy.