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Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Second-hand luxury: investigating the trade-off between exclusivity and sustainability. International Journal of advertising, 45 (5). pp. 1117-1150. ISSN 1759-3948
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Navigating the Trade-Off between Exclusivity and Sustainability. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2024) Second-hand Luxury between Exclusivity and Sustainability. In: (Proceedings of the) Global Fashion Management Conference (GFMC), July, 11-14, 2024, Milan, Italy.