Items where Author is "Vomberg, Arnd"

Article or issue of a publication series

Vomberg, Arnd and Friess, Maximilian and Alavi, Sascha and Maag, Verena and Wieseke, Jan (2026) The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups. Journal of Marketing Research, 63 (1). pp. 47-70. ISSN 1547-7193