Items where Author is "Wieseke, Jan"

Article or issue of a publication series

Vomberg, Arnd and Friess, Maximilian and Alavi, Sascha and Maag, Verena and Wieseke, Jan (2026) The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups. Journal of Marketing Research, 63 (1). pp. 47-70. ISSN 1547-7193

Friess, Maximilian and Haumann, Till and Alavi, Sascha and Oproiescu, Alexandru I. and Schmitz, Christian and Wieseke, Jan (2024) The contingent effects of innovative digital sales technologies on B2B firms’ financial performance. International Journal of Research in Marketing, 41 (4). pp. 703-723. ISSN 0167-8116

Conference or Workshop Item

Friess, Maximilian and Schmitz, Christian and Alavi, Sascha and Habel, Johannes and Wieseke, Jan (2018) Is there a good side of divorce?: the effect of customer relationship disruptions on new business development. In: (Proceedings of the) Winter Marketing Academic Conference 2018 "Integrating Paradigms in a World Where Marketing is Everywhere", February, 23-25, 2028, New Orleans, LA, USA, pp. 16-17. (AMA Educators Proceedings; 29). ISBN 9781510860919