Items where Author is "Alvarez Coronel, Paula"

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Thesis

Alvarez Coronel, Paula (2025) Strengthening Brand Identity and Affinity: Development of a Strategic Internal Communication Campaign for Mercedes-Benz Tech Innovation. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de