Items where Author is "Brunner, Julia B."

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Thesis

Brunner, Julia B. (2026) The Impact of Content Source: A Comparative Analysis of How UGC and CBC Videos Shape Visual Attention, Emotion Response, and Brand Perception in the Hospitality Industry. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de