Items where Author is "Günther, Janne"

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Thesis

Günther, Janne (2025) POV Generation-Z: The Power of Pink The influence of feminist self-identification and colour cues on authenticity related consumer responses in the German make-up industry. Bachelor thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de