Items where Author is "Harjung, Isabel"

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Thesis

Harjung, Isabel (2025) Music as a Multi-Dimensional Brand: The Role of Visual, Experiential, and Social Strategies in Building Artist Identity - Example based on Taylor Swift, Harry Styles and Billie Eilish. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de