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Drechsel, Pia and Jordan, Stephanie and Seidel, Tatjana and Velten, Amelie and Kusterer, Daniel and Hatzenbühler, Angela and Kracklauer, Alexander H. (2025) From Necessity to Pleasure: The Impact of Hedonic Motivation and Performance Expectancy on Acceptance of Online Grocery Shopping Apps in Germany. Journal of Applied Interdisciplinary Research : JAIR, 2 (1). pp. 6-23. ISSN 2940-8199
Hatzenbühler, Angela (2025) The role of neuromarketing, sales psychology and event marketing in the B2B customer journey: an empirical study. Master thesis, Hochschule Neu-Ulm.