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Mayer, Julian and Wucher, Julia and Drechsel, Pia and Kracklauer, Alexander (2023) Artificial Intelligence in Food Retail : An Investigation of Forcasting in a Price Volatile and Promotion-Driven Food Retail Industry. Sales Manager - Fachmagazin für marktorientierte Unternehmensführung (7). pp. 25-31. ISSN 2367-0274
Oed, Simon and Dannenmann, Barbara and Kracklauer, Alexander (2023) Innovation im Verhandlungstraining. Entwicklung eines VR-basierten und Conversational AI-geführten Gehaltsverhandlungsdialogs. Sales Manager - Fachzeitschrift für marktorientierte Unternehmensführung (7). pp. 16-24. ISSN 2367-0274
Pinto Magalhaes, Sara B. and Kracklauer, Alexander (2023) Social Commerce : Wie Instagram das Einkaufserlebnis im Netz verändert. Sales Manager - Fachmagazin für marktorientierte Unternehmensführung (7). pp. 32-41. ISSN 2367-0274
Lunkenheimer, Marc and Kracklauer, Alexander and Klinkova, Galiya and Grabinski, Michael (2022) Homo economicus to model human behavior is ethically doubtful and mathematically inconsistent. arXiv.: 2207.02902.
Jordan, Stephanie and Friess, Maximilian and Dannenmann, Barbara and Rangarajan, Deva and Westphal, Jörg and Kracklauer, Alexander (2026) Implementing AI and VR in Sales Negotiation Training: Key Success Factors for Immersive Learning. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Netscher, Maike and Jordan, Stephanie and Kisrane, Amin and Kracklauer, Alexander (2025) Customer Satisfaction with Technology-Based Services. A Comparison across Retail Sectors. In: (Proceedings of the) XXXVI ISPIM Innovation Conference – “Innovation Powered by Nature”, June, 15-18, 2025, Bergen, Norway. ISBN 9789526506999
Semenkin, Kirill and Knoedler, Luca and Martin, Lukas and Babko, Viyaleta and Kracklauer, Alexander (2024) Factors Influencing Online Purchase Intention of Luxury Watches. In: Technology and Business Model Innovation: Challenges and Opportunities : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 1 / Alareeni, Bahaaeddin ; Hamdan, Allam (Eds). Cham: Springer, pp. 96-103. (Lecture Notes in Networks and Systems; 923). ISBN 9783031559112
Jordan, Stephanie and Netscher, Maike and Leinweber, Julia and Kaplan, Ceyda and Kracklauer, Alexander (2023) Seamless Payment Through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent. In: Digital Economy. Emerging Technologies and Business Innovation. (8th International Conference, ICDEc 2023) / Jallouli, Rim et al. (Eds). Cham: Springer, pp. 152-167. (Lecture Notes in Business Information Processing; 485). ISBN 978303127886