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Mayer, Julian and Wucher, Julia and Drechsel, Pia and Kracklauer, Alexander (2023) Artificial Intelligence in Food Retail : An Investigation of Forcasting in a Price Volatile and Promotion-Driven Food Retail Industry. Sales Manager - Fachmagazin für marktorientierte Unternehmensführung (7). pp. 25-31. ISSN 2367-0274
Oed, Simon and Dannenmann, Barbara and Kracklauer, Alexander (2023) Innovation im Verhandlungstraining. Entwicklung eines VR-basierten und Conversational AI-geführten Gehaltsverhandlungsdialogs. Sales Manager - Fachzeitschrift für marktorientierte Unternehmensführung (7). pp. 16-24. ISSN 2367-0274
Pinto Magalhaes, Sara B. and Kracklauer, Alexander (2023) Social Commerce : Wie Instagram das Einkaufserlebnis im Netz verändert. Sales Manager - Fachmagazin für marktorientierte Unternehmensführung (7). pp. 32-41. ISSN 2367-0274
Semenkin, Kirill and Knoedler, Luca and Martin, Lukas and Babko, Viyaleta and Kracklauer, Alexander (2024) Factors Influencing Online Purchase Intention of Luxury Watches. In: Technology and Business Model Innovation: Challenges and Opportunities : Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 1 / Alareeni, Bahaaeddin ; Hamdan, Allam (Eds). Cham: Springer, pp. 96-103. (Lecture Notes in Networks and Systems; 923). ISBN 9783031559112
Jordan, Stephanie and Netscher, Maike and Leinweber, Julia and Kaplan, Ceyda and Kracklauer, Alexander (2023) Seamless Payment Through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent. In: Digital Economy. Emerging Technologies and Business Innovation. (8th International Conference, ICDEc 2023) / Jallouli, Rim et al. (Eds). Cham: Springer, pp. 152-167. (Lecture Notes in Business Information Processing; 485). ISBN 978303127886