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Netscher, Maike and Jordan, Stephanie and Mast, Anna and Kundrath, Sebastian and Lutz, Hannes and Mader, Lukas (2025) Improving Customer Experience Using Smart Technologies in Smart Stores. Journal of Applied Interdisciplinary Research : JAIR, 2 (1). pp. 65-83. ISSN 2940-8199
Mast, Anna (2025) Strategic enhancement of the car buying process in the premium segment: Addressing evolving customer expectations, navigating new market entrants and leveraging cutting-edge technologies in a disruptive landscape. Master thesis, Hochschule Neu-Ulm.