Items where Author is "Roschmann, Mara"

Roschmann, Mara (2023) Neuromarketing: Brand perception and emotional impact of companies advertising posts on Instagram through consumer neuroscience. Master thesis, Hochschule Neu-Ulm.

Netscher, Maike and Rehrl, Thomas and Jordan, Stephanie and Roschmann, Mara and Seibel, Daniela and Kill, Katharina and Heppler, Pearl and Lunkenheimer, Marc and Kracklauer, Alexander H. (2023) AI in Cosmetics : Determinants Influencing the Acceptance of Product Configurators. Bavarian Journal of Applied Sciences (06). pp. 535-548. ISSN 2367-2951