Items where Author is "Westphal, Jörg"

Conference or Workshop Item

Jordan, Stephanie and Friess, Maximilian and Dannenmann, Barbara and Rangarajan, Deva and Westphal, Jörg and Kracklauer, Alexander (2026) Implementing AI and VR in Sales Negotiation Training: Key Success Factors for Immersive Learning. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.