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Friess, Maximilian (2025) Gamification in Virtual Sales Training: Evidence from a Field Experiment. Journal of Personal Selling & Sales Management : JPSSM. ISSN 1557-7813 (online)
Friess, Maximilian and Haumann, Till and Alavi, Sascha and Oproiescu, Alexandru I. and Schmitz, Christian and Wieseke, Jan (2024) The contingent effects of innovative digital sales technologies on B2B firms’ financial performance. International Journal of Research in Marketing, 41 (4). pp. 703-723. ISSN 0167-8116
Friess, Maximilian and Alavi, Sascha and Habel, Johannes and Richter, Bianca (2024) When Sales Leaders Induce Competition among Sales Employees: A Source of Motivation or Exhaustion? Journal of Personal Selling & Sales Management : JPSSM, 44 (4). pp. 355-373. ISSN 0885-3134
Friess, Maximilian and Kassemeier, Roland (2023) Price Increases and Their Financial Consequences in International Business-to-business Selling. Journal of International Marketing, 23 (1). pp. 92-111. ISSN 1547-7215 (online)
Schmitz, Christian and Friess, Maximilian and Alavi, Sascha and Habel, Johannes (2020) Understanding the Impact of Relationship Disruptions. Journal of Marketing, 84 (1). pp. 66-87. ISSN 1547-7185 (online)
Pöpping, Nora and Alavi, Sascha and Friess, Maximilian and Schmitz, Christian (2024) Red Flags in Sales: Using Big Data and Machine Learning to Predict Salespeople’s Fraud. In: (Proceedings of the) AMA Winter Academic Conference "Unlocking our Potential", February, 23-25, 2024, St. Pete Beach, FL, USA, pp. 904-907. (AMA Educators Proceedings; 35, I). ISBN 9781713893400
Baringhorst, Sandra and Friess, Maximilian and Schwaiger, Manfred (2024) Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures. In: (Proceedings of the) AMA Winter Academic Conference "Unlocking our Potential", February, 23-25, 2024, St. Pete Beach, FL, USA, pp. 1120-1123. (AMA Educators Proceedings; 35, I). ISBN 9781713893400
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2024) Second-hand Luxury between Exclusivity and Sustainability. In: (Proceedings of the) Global Fashion Management Conference (GFMC), July, 11-14, 2024, Milan, Italy.
Pöpping, Nora and Alavi, Sascha and Schmitz, Christian and Friess, Maximilian (2023) Red Flags in Sales: Using Big Data and Machine Learning to Predict Salespeople’s Fraud. In: (Proceedings of the) 52nd European Marketing Academy Annual Conference (EMAC) "The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide", May, 23 - 26, 2023, Odense, Denmark, A2023-114189.
Niederberger-Kern, Maximilian and Friess, Maximilian and Schwaiger, Manfred (2023) The Role of Perceived Control After Service Failure. In: (Proceedings of the) 52nd European Marketing Academy Annual Conference (EMAC) "The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide", May, 23 - 26, 2023, Odense, Denmark, A2023-114535.
Altenscheidt, Jan and Friess, Maximilian and Schmitz, Christian (2022) When Do Sales Representatives Truly Resign? Unveiling and Understanding Performance Dips before Departure. In: (Proceedings of the) AMA Winter Academic Conference "Reconnecting and Reconceiving the Marketplace", February, 18-20, 2022, Las Vegas, NV, USA, pp. 996-998. (AMA Educators Proceedings; 33, I). ISBN 9781713848301
Friess, Maximilian and Schmitz, Christian and Alavi, Sascha and Habel, Johannes and Wieseke, Jan (2018) Is there a good side of divorce?: the effect of customer relationship disruptions on new business development. In: (Proceedings of the) Winter Marketing Academic Conference 2018 "Integrating Paradigms in a World Where Marketing is Everywhere", February, 23-25, 2028, New Orleans, LA, USA, pp. 16-17. (AMA Educators Proceedings; 29). ISBN 9781510860919
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Second-hand luxury: investigating the trade-off between exclusivity and sustainability. International Journal of advertising, 45 (5). pp. 1117-1150. ISSN 1759-3948
Traut, Stephan and Mahler, Kristina and Friess, Maximilian and Schwaiger, Manfred (2026) Navigating the Trade-Off between Exclusivity and Sustainability. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Pöpping, Nora and Alavi, Sascha and Friess, Maximilian and Schmitz, Christian (2026) Salesperson Fraud: Disentangling the Conditional Effects of Sales Performance Trajectories. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Jordan, Stephanie and Friess, Maximilian and Dannenmann, Barbara and Rangarajan, Deva and Westphal, Jörg and Kracklauer, Alexander (2026) Implementing AI and VR in Sales Negotiation Training: Key Success Factors for Immersive Learning. In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
Vomberg, Arnd and Friess, Maximilian and Alavi, Sascha and Maag, Verena and Wieseke, Jan (2026) The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups. Journal of Marketing Research, 63 (1). pp. 47-70. ISSN 1547-7193